L'Oréal Paris named Kate Winslet as its latest global ambassador. The role sees the Oscar-winning actress join ranks with other Hollywood stars known for their activism and commitment to various causes, such as Eva Longoria, Jane Fonda, Helen Mirren and Viola Davis. Partner of the Cannes Film Festival for more than two decades, the cosmetics brand could present its new ambassador during this year's event, scheduled to take place in July.
With a blurred photo on social media and clues like "she is an Academy Award winner" and "she can hold her breath for seven minutes underwater," L'Oréal Paris kept followers guessing as to who the brand's latest global ambassador could be. A few hours later, the cosmetics giant named its latest recruit as Kate Winslet, who won the Best Actress Oscar for her role in "The Reader."
Acceptance and self-esteem
Unlike many brands, L'Oréal Paris hasn't waited until 2021 the year of all activist commitments to stand side by side with women on a daily basis, and to advocate values such as inclusiveness, self-expression and self-esteem, recruiting, over the years, ambassadors who share these same positions. As an activist actress who has always supported these values, Kate Winslet now becomes the brand's latest ambassador. Indeed, her nomination is no coincidence, as the British actress has worked -- through her films, but also in her daily life to promote self-acceptance and self-esteem, proving an inspiration to millions of young women around the world.
Kate Winslet is an actress who has always strived to show her true self, in her films, as well as on social networks or in interviews. Recently, she fought to ensure that some of her photos and scenes were not retouched, whether to embellish certain parts of her body or to remove some of her wrinkles. "They were like ‘Kate, really, you can't', and I'm like ‘Guys, I know how many lines I have by the side of my eye, please put them all back'," she told The New York Times, speaking about promotional posters for the show "Mare of Easttown," in which she takes the lead role.
This kind of attitude undoubtedly played a role in her selection as the latest L'Oréal Paris ambassador. "Kate Winslet is a true icon in film and as a strong woman, an empowering voice in our mission at L'Oréal Paris: Believe in yourself, so the next generation doesn't doubt it for a moment. With her talent for elevating women's stories and supporting those without a voice, Kate Winslet shares our reason for being at L'Oréal Paris -- to encourage women to know their worth, celebrate their beauty and dare to be themselves," Délphine Viguier-Hovasse, global brand president of L'Oréal Paris, said in a statement.
All that remains is to discover the actress in her new role, which is expected to debut with a first campaign for Preference hair color.
ETX Studio
Sun Jun 06 2021
Kate Winslet for L'Oreal Paris. ETXStudiopic
'Kekurangan maklumat mekanisme rasionalisasi subsidi antara punca sentimen pengguna lemah'
Kekurangan maklumat mengenai rasionalisasi subsidi dilihat antara penyebab mengapa sentimen perbelanjaan pengguna berkemungkinan kekal lemah selain inflasi yang tinggi.
Tarikh akhir pengemukaan e-Borang Tahun Taksiran 2023 dilanjutkan ke 15 Mei
Ia meliputi pembayar cukai kategori Individu Pemastautin dan Individu Bukan Pemastautin.
Tahun kelima kempen 'We Care for Society’ Hada Labo terus bantu golongan terpinggir
RM50,000 disumbangkan dengan kerjasama Watsons Malaysia kepada Women of Will (WOW) dan Perstuan Kechara Soup Kitchen untuk salur bantuan kepada golongan memerlukan.
Ringgit susut berbanding dolar AS pada sesi awal
Pada 9 pagi, ringgit merosot kepada 4.7770/7825 berbanding dolar AS daripada 4.7745/7775 pada Khamis.
MAQIS tahan dua ekor anjing dari China, identiti mengelirukan
Pemeriksaan mendapati nombor mikrocip yang diimbas pada badan anjing tidak sepadan dengan nombor mikrocip yang diikrar dalam permit import.
Panggilan Google Meet kini boleh dipindahkan antara peranti tanpa henti
Pengguna kini boleh memindahkan panggilan Google Meet antara telefon pintar dan pelayar web tanpa henti.
Niaga SPOTLIGHT: Sustainability & palm supply chains
Kerentanan Android TV menyebabkan akaun Gmail boleh dirampas
Sebuah kerentanan yang agak serius wujud membolehkan sesiapa sahaja mengakses akaun Gmail yang di log masuk ke TV.
Rumah terbuka Selangor di Kuala Kubu Bharu Sabtu ini langgar akta - Bersih
Bersih persoal lokasi dan masa penganjuran rumah terbuka ini kerana majlis ini dianjurkan di kawasan dan ketika PRK Kuala Kubu Bharu.
AWANI Ringkas: Kedutaan AS sangkal dakwaan Prof Gilley
Ikuti rangkuman berita utama yang menjadi tumpuan sepanjang hari di Astro AWANI menerusi AWANI Ringkas.