THE auction for the Club's first ever NFT, the digital artwork ln a Way, Immortal, featuring Johan Cruyff, is set to take place on 29 July at the Sotheby's New York auction house. The countdown was feted in the legendary Times Square through two 30 adverts, watched live by President Joan Laporta, Vice President Rafael Yuste, Jordi Cruyff and his son Julen Cruyff, and the first team players, Sergio Busquets and Pedri, along with Eric Sas and Alan Company, BCN Visuals founders. Both the Nasdaq screen, the most Instagrammed corner of the world, and the 221 Clear Channel screen lit up to announce the live auction from the prestigious auction house at 2 p.m. (ET).
Bidding for In a Way, Immortal started online from Thursday 21 July and will end this evening during live auction, at Sotheby's, when the winning bidder will be confirmed. The NFT recreates the legendary moment in the FC Barcelona stadium on 22 December 1973, when Johan Cruyff hung in the air in front of the Atletico Madrid keeper, Miguel Reina, before scoring an impossible goal that has entered football folklore in Barcelona and across the world.
Excitement builds in the heart of New York
The two screens in Times Square showed an audio-visual piece that created a lot of excitement among the public walking along Broadway. It referred to the live auction, showing the message 'In a Way, Immortal. Live auction in New York', alongside the Club badge, the date of the auction and the logo of the famous auction house. A golden statue of Johan Cruyff appeared from inside a gold soccer ball that bounced to the beat of the music, with the Camp Nau stadium in the background, before the ad ended by also showing nft.fcbarcelona.com, the microsite containing all the information about the NFT, as well as a countdown to today's live auction plus a link to follow it live.
The ad has been shown on the Nasdaq screen since Monday 25 July and it will be repeated 334 times a day up to Saturday 30 July, including a special viewing on Thursday 28 July for an hour between 6.30pm and 7.30pm (ET) on the 221 Clear Channel screen.
The Club's first ever NFT
The high quality piece, titled In a Way, Immortal and inspired by a quote from Johan Cruyff, was produced by the Club in collaboration with BCN Visuals, a strategic innovation partner, and Digital Superstudio, who developed the NFT's cinematographic aesthetic. The buyer of this unique artwork will also be gifted a number of VIP Club-based benefits and experiences and will be named a Barca Digital Ambassador. The project was made possible with the involvement of the World of Johan Cruyff.
100% Bari;a experiences for the owner of the NFT
In addition to being the sole owner of the NFT, the Bari;a Digital Ambassador will be able to enjoy a number of 'money can't buy' experiences. FC Barcelona will incorporate in the NFT's smart contract a set of utilities such as Meet & Greets, visits to La Masia, hospitality rights (for a minimum of five years), the right to play at the Spotify Camp Nau and an official handover of the ball before a friendly match, among other benefits.
Media Statement
Fri Jul 29 2022
President Joan Laporta joined by first team players, Sergio Busquets and Pedri, to witness the spectacular live showing of 'In a Way, Immortal', featuring Johan Cruyff, shown in 3D on two huge screens. - FC BARCELONA
Nahas helikopter Lumut: Salah seorang mangsa anak jati Bukit Kepong
Komander Muhamad Amir Mohamad, Pegawai Memerintah Skuadron 502 TLDM yang berpangkalan di Lumut merupakan anak jati Bukit Kepong.
Jongkong emas bernilai RM585 juta dijual
Sejumlah 2,300 kilogram (kg) jongkong emas bernilai RM585 juta telah dijual hasil perlombongan emas di Bukit Mantri, Tawau yang mula beroperasi pada 2018.
RM651 juta pampasan dibayar kepada pemilik tanah
Sebanyak RM651 juta jumlah pampasan telah dibayar kepada 1,591 pemilik tanah dan struktur yang terlibat dalam pembinaan projek Lebuhraya Pan Borneo di Sabah.
Jabatan Perhutanan Sabah kutip hasil RM155.32 juta pada 2023
Jabatan Perhutanan Sabah berjaya mengutip hasil sebanyak RM155.32 juta pada 2023, persidangan Dewan Undangan Negeri (DUN) Sabah diberitahu pada Selasa.
Nahas helikopter Lumut: 'Tak sangka Farah dalam helikopter terhempas'
Pegawai Waran II TNL Noorfarahimi Mohd Saedy adalah antara mangsa terkorban dalam nahas pesawat di Pangkalan TLDM Lumut pada Selasa.
Australia mahu perkukuh hubungan dengan Sabah
Australia berminat untuk mengukuhkan hubungan sedia ada dengan Sabah, selain melihat kepada peluang perdagangan baharu.
Jasad Joseph Kurup selamat dikebumikan
Jasad mendiang pengasas Parti Bersatu Rakyat Sabah (PBRS), Tan Sri Joseph Kurup selamat dikebumikan di Empire Paradise Christian Memorial Park, Penampang pada Selasa.
Nahas helikopter Lumut: 'Arwah orang yang baik, tegas dan hormat orang tua'
Jirannya, Mohd Nazri Abu Samah, 55, berkata, kali terakhir dia bertemu dengan Allahyarham hujung tahun lalu, ketika Allahyarham pulang menziarahi keluarganya.
Kem badminton perlu main peranan masing-masing untuk julang Piala Thomas
Semangat kerjasama ditunjukkan kem badminton ketika itu merupakan kunci kejayaan utama Malaysia berhasil menjulang piala itu, 32 tahun lepas.
Felicia cukup penyayang, sentiasa dahulukan keluarga
Ahli keluarga salah seorang mangsa nahas helikopter TLDM yang terhempas di Lumut, Perak pada Selasa.
X buang sokongan NFT untuk gambar profil
Pengguna tidak lagi boleh menetapkan NFT sebagai gambar profil.
Cristiano Ronaldo disaman AS$1 bilion angkara Binance
Plaintif meminta ganti rugi melebihi AS$1 bilion kerana Ronaldo terlibat dalam mempromosikan Binance kepada orang ramai.
Syarikat jual-beli NFT terkenal OpenSea buang 50% pekerja
Ini hadir lanjutan daripada 20 peratus pekerja yang telah dibuang sekitar setahun lepas.
Marilyn Monroe diabadikan dalam projek 'Modern Muse'
Imej mendiang ikon Hollywood Marilyn Monroe akan diabadikan dalam projek NFT baharu yang dipanggil Modern Muse.
AEON tawar 4,800 NFT percuma
AEON CO (M) Bhd (AEON) sekali lagi menampilkan penyertaan pada arena 'Non-Fungible Tokens' (NFT) sempena sambutan kemerdekaan dengan menawarkan 4,800 NFT yang boleh ditebus sehingga 16 Oktober depan.
Di mana kedudukan Malaysia dalam dunia Web3?
Memandangkan kesemua teknologi ini masih 'muda' dan 'kelabu' dari pelbagai segi, potensi yang ada pada Malaysia cukup besar untuk menjadi kuasa besar teknologi di rantau ini.
Pandelela lancar koleksi NFT pertama 'P.Zero1'
P.Zero1 menceritakan kisah hidup Pandelela daripada seorang gadis kampung Bidayuh kepada seorang olahragawati yang diiktiraf di peringkat antarabangsa.
NFT Edisi Khas #Merdeka65 kini dibuka untuk pendaftaran
NFT #Merdeka65 akan ditempa sebanyak 65 unit yang diinspirasikan daripada perkongsian foto di media sosial kepada Astro AWANI.
Web3 Expo bakal lonjak Malaysia ke Metaverse
Web3Expo, sebuah acara mega yang akan menghimpunkan nama-nama besar dunia ekonomi digital, akan diadakan buat julung kalinya di Malaysia.
Manfaatkan NFT untuk bakat seni - Tun Mahathir
Tun Dr Mahathir Mohamad menyeru karyawan Malaysia memanfaatkan Non-Fungible Token (NFT) bagi mengembangkan karya seni mereka ke seluruh dunia.