KUALA LUMPUR: Astro Malaysia Holdings Bhd (Astro) Group and international streaming services company Netflix today announced the signing of a strategic agreement that will bring the popular streaming service to the Astro platform.

In a joint statement, they said the strategic agreement will provide an exceptional entertainment experience for Astro customers.

Astro customers, according to the statement, will enjoy access to watch Netflix via Ultrabox, immediately after the collaboration is launched over the next few months.

This is one of the latest functional features introduced to integrate global streaming services on the Astro platform.

Astro Group Chief Executive Officer Henry Tan said the collaboration with Netflix further strengthened Astro's position as the No.1 entertainment destination for Malaysians.

“(This collaboration) offers the best streaming service, in addition to a variety of great content such as original edition, signature programs, live sporting events and local blockbuster movies to enjoy.

"It is hoped that this announcement will further enhance Astro's performance in the regional market leadership in providing the best entertainment experience to Malaysians," he added.

In the same statement, Netflix APAC Vice President of Business Development Tony Zameczkowski said Netflix offers compelling program coverage from Hollywood movie collections like Army of the Dead, La Casa de Papel from Spain, Lupine from France, and K-dramas like Vincenzo.

"We believe that the greatest stories like this can come from anywhere and are also in demand by audiences around the world.

"I am very proud of the strategic alliance with Astro because the collaboration allows us to bring world -class entertainment content on various smart devices for Malaysians to enjoy," he added.

Through the collaboration, Astro and Netflix customers in Malaysia can now easily manage their Astro and Netflix subscription fee payment access on the same bill, with better added value.

For more information, and info on registration, visit https://astro.com.my/Netflix