CHANCES are high that anyone reading this article, had owned or still uses a writing instrument from Faber-Castell.
It could be that set of colour pencils you received as a child. Or that sleek ball-point pen in your pocket right now. One thing’s for sure; it is a brand that transcends generations and borders.
Faber-Castell's history dates back to 1761 in the town of Stein, just outside of Nuremberg in Germany. A carpenter, Kasper Faber started producing a small pencil factory, which little did he know, would become the world's largest pencil empire and one of the most successful "Made in Germany" stories.
Over here, its local outfit Faber-Castell Malaysia – which operates the largest eraser manufacturing plant in the world – recently celebrated its 40th anniversary. Present were CEO Daniel Rogger and executive board member Countess Mary von Faber-Castell, wife of the late Count Anton-Wolfgang von Faber-Castell who helmed the eighth generation-owned family business since 1978, until he passed away last year.
"He was always so happy when people recognised the brand," the Countess reminisced.
"When waiting at restaurants, or checking in at the airport, he would look at the writing instruments on the table, (he'd) start conversations with people, asking their perceptions of Faber-Castell and if they are happy with the product."
Countess Mary, once a cosmetics executive for major brands in New York, met her husband over business. The late Count was on the lookout for new business ventures when sales of its once top selling product – the slide rules – fell off drastically in the late 1970s, following the invention of electronic calculators.
Click here to read the full article on AWANI Review.
Cynthia Ng
Mon Mar 26 2018
Faber-Castell is a brand that transcends generations and borders. - Faber-Castell
Sirah Nabi Muhammad SAW akan ‘lebih hidup’ selepas ini…
Penerokaan teknologi ini yang dibuat kerajaan Arab Saudi mampu mencambah pemahaman umat Islam yang mengunjunginya.
Malaysia tidak lupa pengorbanan wira perang Australia dan New Zealand di Sandakan
Katanya, kenangan mengenai tawanan perang yang menderita ketika kejadian kawad maut yang terkenal itu terukir di Taman Peringatan Sandakan.
AWANI Pagi: Kesan kesihatan makan lewat malam
Benarkah dakwaan makan lewat malam boleh mengakibatkan masalah kesihatan dan obesiti, hingga wujud desakan kedai makan 24 jam dilarang beroperasi 24 jam? Ikuti penjelasannya bersama Prof Dr Norhasmah Sulaiman, Profesor Jabatan Pemakanan, Fakulti Perubatan dan Sains, Kesihatan Universiti Putra Malaysia.
Amnesty gesa universiti AS tarik balik tindakan keras terhadap protes Gaza
Dalam satu laporan, badan pemantau hak asasi mengutuk penindasan ke atas pelajar yang melakukan protes terhadap perang di Gaza.
Ruhainies mohon maaf kepada Bella Astillah, luah hasrat untuk bertemu
"Dengan rasa rendah hati, saya ingin mohon maaf kepada Bella Astillah atas segalanya yang telah berlaku."
Universiti perlu tapis aktiviti namun tidak sehingga ganggu keterbukaan, autonomi - Pakar
Abu Hafiz berpandangan ia perlu dilaksana bagi mengelakkan kontroversi khususnya membabitkan isu sensitif serta polisi negara.
'Man Kubur' tolak rasa malu, teruskan legasi ayah hasilkan kepok kubur
Dikman mengakui minat terhadap pembuatan kepok timbul sejak di bangku sekolah rendah lagi apabila sering membantu bapanya di bengkel.
UTM lancar Hab Malaysia Erasmus+
Ia bermatlamat meningkatkan kerjasama antara universiti dan diplomat yang mampu memberi panduan kepada pihak dalam sektor pendidikan tinggi.
Ancaman bom: Pusat Kargo KLIA gempar ancaman bom, rupanya laptop
Pusat Kargo Lapangan Terbang Antarabangsa Kuala Lumpur (KLIA) gempar apabila mesin pengimbas menerima bungkusan tertera ayat ancaman bom, pada Khamis
WFP: Utara Gaza diancam kebuluran kritikal
Timbalan Pengarah Eksekutif Program Makanan Sedunia (WFP), Carl Skau, menegaskan perlunya lebih banyak akses bantuan untuk mengatasi masalah kebuluran yang kritikal di utara Gaza.