Messaging service WhatsApp is taking a page from Snapchat's playbook with the launch of new camera features that allow users to add images, emoji and text to their photos.

After capturing a new photo or video, users will automatically see new editing tools allowing them to customize images.

A front-facing flash has also been added to the WhatsApp camera for taking selfies in low light or at night, along with zooming features for recording video.

The new features -- which are part of what make Snapchat wildly popular-- roll out on Android phones beginning Tuesday, and will also expand to iPhone.