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UMNO must be focused, use 'micro targeting' method to woo voters - DPM Zahid

UMNO must be focused, use 'micro targeting' method to woo voters - DPM Zahid
DATUK SERI AHMAD ZAHID: We must pay attention to matters that are more detailed. We must study our target, instead of targeting our own members. -Bernama
KUALA TERENGGANU: UMNO leaders at all levels must be more focused and adopt the 'micro targeting' method to win the hearts of the people instead of criticising each other.

Deputy Prime Minister Datuk Seri Ahmad Zahid Hamidi said such a method would detail the target especially the voters by evaluating their needs in a different manner.
"We must pay attention to matters that are more detailed. We must study our target, instead of targeting our own members...the people below aim up, the people higher up will shoot downward. The people targeted will be disturbed and shoot among themselves.

"That is why micro targeting aims at those who are our voters. We must carry out segmentation at the market space and not market place," he said.

He disclosed this in his speech when opening the UMNO Branches Cluster Meeting at the Terengganu State Level, here today.