The move to introduce Viddsee BUZZ to the market is a step to engage users by explaining the context for each film, in order to elicit a wider variety of responses and social sharing across platforms.
Viddsee BUZZ is an extended platform that adds another layer to the films featured on Viddsee to help drive user engagement and online conversations via social sharing.
Viddsee has more than 10 dedicated Viddsee Channels showcasing talents from Hong Kong, Japan, Philippines, Singapore, Malaysia, Cambodia, Indonesia and Thailand. 20% of the film makers are from Malaysia.
Since its launch in February 2013, Viddsee has recorded over 5,000,000 unique viewers with 70% of viewers from Asia.
Viddsee.com showcases content by Asian independent film makers.
“With the confidence expressed by our users and filmmakers, and as proven by our metrics, we believe that we are on track to demonstrate that Asian short films can reach a global audience,” says Viddsee’s co-founder Derek Tan.
“We believe that successful film marketing needs active audience engagement. Viddsee BUZZ’s mix of editorial content and technology triggers the conversations and create engagement opportunities. We envision Viddsee BUZZ as the new communication model for film marketing,” says Viddsee’s community manager Grace Chin.
In March 2014, a partnership between Viddsee and Yahoo was established to bring Asian short films to users across Singapore, Malaysia and Philippines. A dedicated Viddsee “Asian Short Films” channel is live on Yahoo Entertainment in these countries, which features award-winning short films by local independent filmmakers across Asia.
Yahoo Malaysia’s Entertainment site is populated with content powered by Viddsee.
In terms of Viddsee’s monetization strategy, co-founder Derek Tan said that their immediate focus is to work on growing their audience base.
“We believe in bringing in the value first, before we move into real monetization for the filmmakers and Viddsee. At the moment, we have invested our time and money on the platform, and filmmakers have invested their films and trust in our platform. Together, we want to bring a sustainable ecosystem for online content distribution and marketing,” he says.
Viddsee is a startup based in Singapore launched by two former National University of Singapore (NUS) undergraduates Ho Jia Jian and Derek Tan. It aims to continually grow the community of short film audience to enable a wide and accessible market reach for short films and become the leading micro-cinema platform for Asia.
