From Britney Spears’ “Sometimes” to Beyoncé’s “XO,” boardwalks have seen a lot of action in music videos, but One Direction definitely takes the setting to the next level with their new clip for “You & I.”

The boy band kicked off the weekend with a brand new video for their latest smash hit.

It features the band walking along Clevedon Pier in the freezing cold while transforming into each other and wearing matching jumpers.

Just a touch of Adobe After-Effects and some morphing turns blonde into brunette, Harry Styles into Zayn Malik, with no more than the bat of an eyelash or the swipe of a hand through the hair. Each guy takes his turn walking inward on a pier, eyes firmly on the camera to mimic the idea of singing to the listener.

The perfectly appointed cloudy sky behind them also offers a nice difference of texture to set off the song’s message.


The video was shot and directed by brainbox camera mastermind Ben Winston.


This marks One Direction’s third single from the albumMidnight Memories.