Despite failing to win the world title after being defeated by Chinese player, Chen Long at the BWF Badminton World Championships, national shuttler Datuk Lee Chong Wei's service to the country has no comparison.

Youth and Sports Minister Khairy Jamaluddin said the number one world player's endeavour to fulfil the hope of the country's fans was clearly shown during the final.

“Chong Wei has shown a perfomance that is full of spirit and I hope he will not give up because he is the country's best hope to haul a gold medal in the 2016 Olimpic Games in Rio de Janeiro.

"He (Chong Wei) has told me, he is not quitting yet and, after this, I have asked him to concentrate on the Asian Games, which will be held soon," he told reporters after attending an aerobics programme, organised by radio Era FM in Tasik Titiwangsa here today.

In the world championships, which was held in Copanhagen, Denmark, Chong Wei lost to second choice player, Chen Long from China 19-21 and 19-21 in the men's singles final.

In the match, which lasted one hour and nine minutes, Chong Wei appeared to show hopes of a win to his fans but his opponent had stood out and was ready to get the world title.

Chong Wei qualified for the finals since 2012 but after three consecutive years, he has yet to wrest the world championship title.

Meanwhile commenting on the problems faced by Badminton Association of Malaysia (BAM) relating to the reshuffling of coaches, players and training, Khairy said he suggested that BAM appoints a techical director to resolve it.

He said the BAM management was in the process of looking for a qualified candidate to fill the post and several names, including from China, had been discussed.