Bursa Malaysia Bhd wants to tap a new tier of Hong Kong-based funds, especially the small- to mid-capitalised that have regional mandates.

Chief executive officer, Datuk Tajuddin Atan, said the bourse found that fund managers were keen on the Malaysia story and Malaysia's unique growth potential as Asean's multinational marketplace.

"Asean is gaining as a viable investment destination and we're pleased that our marketplace is rising to the fore again," he said in a joint statement with RHB Investment Bank.

Bursa Malaysia RHB Investment Bank have teamed up for the fifth year to hold Invest Malaysia Hong Kong, which ended on Tuesday. The roadshow targets a mix of large Hong Kong-based funds, family funds and hedge funds.

RHB Investment Bank chief executive officer, Mike Chan, said the group of companies at Invest Malaysia Hong Kong 2014 represented over US$60 billion in market capitalisation and was a showcase of the diversity of Bursa Malaysia-listed companies, which ranged from large flagship names to mid-sized and small-cap companies.

"We anticipate a strong pick-up following this investment roadshow and RHB Investment Bank, with our regional arm established in Hong Kong, is well-suited to connect these funds out of Hong Kong into the Malaysian marketplace," he said.