Khairul Anwar Azhari, 27
Sabrie Salleh, 28 Abang Burn story
From failure to triumph, the journey of Burger Bakar Abang Burn was never without its own impediments.
The victorious outset of this burger chain came about from the miserable failure of a restaurant business ran by Khairul and his partner which was on operations for seven months in Bangsar.
Instead of giving up, they endured and continued looking on for other viable means.
As they say, every cloud has a silver lining; they found their silver lining in the form of the burger craze which was highly raved about by people during their trying period.
Since most of the outlets serving burgers had their customers waiting long
, they decided to capitalize on that and come up with a burger outlet that could serve burgers faster and also ensure that it is efficient in a way to make it feasible to franchise.
Hence, Burger Bakar Abang Burn was borne
set up, they still encountered hurdles during the initial stage where customers questioned their pricing. The prices are similar to that of McDonalds which
caused people to cast a skeptical eye on their business which are operated in food courts and not even in a restaurant.
However, upon tasting the burgers they found that they were reasonable and accepted it.
Upon going through all those rocky rides, they have managed to earn the franchise law status from the Ministry of Domestic Trade and Consumer Affairs and with that they have grown faster throughout Malaysia in which to date they have 19 territories or 'jajahan
' as they term it where Burger Bakar Abang Burn can be found successfully operating. Fun fact
While the mystery surrounding the greatest illusionist, Harry Houdini with his mystifying illusions and escape tricks has been revealed by modern science, the mystery surrounding the identity of Abang
Burn remains unsolved.
As Houdini prided himself on leaving audiences worldwide mystified at his illusions and escapes, Burger Bakar Abang Burn takes pride in leaving their customers wonder
around who exactly is Abang
Burn as they continue to remain silent on his identity. What to look for?
The Burger RM1 event which is taking place annually where burgers go on sale for just RM1. The identity of Abang
Burn might just be revealed in one of their future events. How does Burger Bakar Abang Burn sets itself apart from the others? “As most burger joints try to go western we try to go Malaysian, even the name association of 'bakar' to burger is very Malaysian as locals here are accustomed to 'ikan bakar' and the likes of it.”