Astro Malaysia Holdings Bhd aims to service up to three million households in the next three years from the current 1.8 million households today via its Njoi Now application.
Launched today, the free application is designed to meet the digital lifestyles of consumers while offer complete flexibility with no fuss, said Group Chief Executive Officer Datuk Rohana Rozhan.
"Since its 2011 launch, Njoi has had an unprecedented take-up rate with the privilege of serving 1.8 million households today.
Each of these households have at least four to five viewers, therefore, in the near-future we have the potential of reaching 12 million viewers," she told reporters after launching the Njoi Now application here today.
Rohana said the application would allow Malaysians to go online or offline to access the content on all screens, at home and on individual mobiles.
The service also included access to over 2,000 movie titles and drama box sets, which may be downloaded and stored in the devices, in addition to live sports and news and the Go Shop e-commerce shopping platform.
Asked on how the company planned to monetise the Njoi Now app, she said with 98 per cent smartphones penetration rate in the country, Astro was confident that the targeted number could be reached.
"The free content will also give them a choice to access other premium content, which will be charged," she said.
Astro''s revenue mainly comes from television subscription followed by advertisements, radio advertisements and merchandising.
For 2017, higher advertising and other revenue helped offset the lower subscription revenue from the television segment.
Revenue from this segment was slightly higher at RM5.02 billion, up 0.7 per cent, year-on-year, while profit was 1.6 per cent better at RM702.2 million.
For 2018, it hoped the growth driver would be boosted with increased viewership on the Njoi Now app. -- Bernama
Bernama
Thu May 11 2017
Astro Malaysia Holdings Bhd group chief executive officer Datuk Rohana Rozhan speaks during the launch of the Njoi Now application. - Astro AWANI / SHAHIR OMAR
Penunggang motosikal maut tercampak 30 meter dari jejantas
Mangsa mengalami pendarahan aktif pada muka dan telinga kiri, patah tangan serta kaki kiri.
Freedom Flotilla: Delegasi Malaysia dijadual hadiri latihan tanpa kekerasan Sabtu ini
Non violence training bertujuan mempersiapkan setiap peserta bagi mendepani sebarang kemungkinan sekiranya berlaku sebarang provokasi.
MATRADE rangka strategi perdagangan atasi cabaran geopolitik
Mohd Mustafa berkata, kesemua 49 pejabat MATRADE di luar negara telah diarahkan melakukan analisis mengenai pendedahan risiko geopolitik di kawasan masing-masing.
AS veto, halang PBB iktiraf negara Palestin
AS berkata sebuah negara Palestin yang merdeka harus ditubuhkan melalui rundingan terus antara Israel dan Pihak Berkuasa Palestin.
Pendigitalan penjagaan kesihatan, pembaharuan pembiayaan jadi keutamaan KKM - Dzulkefly
Pendigitalan penjagaan kesihatan, bersama-sama dengan pembaharuan pembiayaan kekal menjadi keutamaan Kementerian Kesihatan (KKM).
[LAPOR LANGSUNG] Peserta Gaza Freedom Flotilla dari Malaysia tiba di Istanbul
Kesemua mereka dijadual menetap di Istanbul selama dua hari bagi menyertai non-violence training dikendalikan FFC.
Orang ramai perlu berani lapor kes dera - Nancy
Perkara itu boleh dilaporkan secara terus melalui Talian Kasih 15999 yang dikendalikan oleh Kementerian Pembangunan Wanita, Keluarga dan Masyarakat (KPWKM).
Hamilton optimis kedudukan lebih baik di GP China
Lewis Hamilton melihat potensi kedudukan yang lebih baik dalam saingan Grand Prix yang kembali ke China buat pertama kali dalam tempoh lima tahun, hujung minggu ini.
Peserta industri Labuan IBFC rayu MOF benarkan aktiviti perdagangan
Peserta industri IBFC Labuan mengemukakan rayuan kepada Kementerian Kewangan bagi pertimbangan supaya membenarkan kegiatan perdagangan dalam lingkungan pusat itu.
NSC2024 fokus kesiapsiagaan negara hadapi IR 4.0
NSC 2024 memberi penekanan kepada elemen daya cipta dan kesiapsiagaan negara dalam menghadapi kerancakan Revolusi Industri 4.0 (IR 4.0).