Simplicity and convenience seem to be the most sought after consumer-friendly features a product can offer. Featured as one of the world?s most innovative companies in 2017 by Fast Company, Simplify was started by Yen Pei Tay, a former software engineer at technology companies such as Motorola and Nokia. He saw an opportunity to redefine mobile internet by enabling users to sell their excess data from the monthly mobile plan. Click to watch the story of Simplify. Hosted by Cherish Leow, AWANI 10 Darling Startup is a series of web exclusives to celebrate Malaysian entrepreneurs and community heroes.