The campaign, first launched in November 2015 is part of the airlines Corporate Social Responsibility initiatives throughout the Asean region.
SEPANG: Low cost carrier AirAsia continues its climate change awareness initiative with a 24-hour climate awareness movement to educate and promote climate action.
The campaign themed #GREEN24 which was first launched in November 2015 is part of the airline’s Corporate Social Responsibility initiative throughout the Asean region.
In a special video message by the airline’s Group CEO Tan Sri Tony Fernandes, he called on the public to be more proactive in protecting the environment and the earth.
“On our side of the world, not many people know about the issues that climate change poses, and we feel that the best thing for us to do is to inform people.
“Many of us don’t really see the problems coming, but at AirAsia we have seen the effects of climate change such as Typhoon Haiyan that struck Tacloban in the Philippines, the floods that happened around the region and massive climatic changes over the past two to three years,” said Tony in the video.
He further emphasized to take care of Mother Earth just like how we care for our own mothers.
“We always look after our own mothers, and we always put our mothers first in many things. But now, it’s time we put Mother Earth first as well.
“It’s time we let the world know that we need to take better care of the planet we live in,” Tony said.
The main activities of #GREEN24 will be carried out from 29th to 30th January 2016 throughout all the countries which the AirAsia Group serves.
AirAsia invites the communities across the region to participate in promoting climate action at their respective home, workplaces, cities and countries.
The public can find out more information about this #GREEN24 climate awareness movement and how to participate by visiting airasia.com/green24.
In the past, an initial activity held in November 2015 saw over 150 volunteers from across the AirAsia Group and Tune Group of companies come together to clean the Kanching Rainforest Waterfall in Rawang.
Nearly 600kg of garbage was collected in a short duration of 90 minutes during this waterfall cleanup activity.
The full video can be viewed at https://www.youtube.com/watch?v=kgbQHr84LeE