EIGHT in 10 women agree that shampoo is the most important product in their hair care regimen, but there is a major fear among women that using the wrong shampoo can strip their hair leaving it dull and dry.
The humidity of the Malaysian climate proves a challenge in maintaining a clean and healthy scalp.
To solve this issue, Pantene has pioneered the first ever Pantene Micellar shampoo series, being launched in an exclusive event in partnership with Watsons Malaysia and will be available for sale at Watsons stores nationwide.
Pantene’s new shampoo and conditioner pair the ‘Gentle’ and ‘Effective’ cleansing benefits of the Micellar technology with its iconic Pro-V formula that nourishes the hair with vitamins and antioxidants.
“Pantene has a 70-year history of developing healthy hair science and it’s important that we continue to drive innovation in the sector with strong consumer insights and shopper trends to grow the category.
Micellar is used to cleanse skin of toxins resulting from pollution and has significantly grown in popularity over the past few years as women beauty staple.
This latest launch means that women can now treat their hair with the same level of care as their skin.
The new Pantene Pro-V Micellar Collection will give your hair a gentle deep cleansing without stripping skin of moisture,” said Anggia Pulungan, Haircare Commercial Director of P&G Malaysia.
“With Pantene’s new Micellar range of shampoos and conditioners, Watsons customers can now look forward to an innovative formulation that can finally give them the solution for truly achieving clean hair from root to tips, without stripping the hair from its natural moisture.
Affordably priced, we anticipate a positive response from our customers with the launch of first Micellar hair product by Pantene,” said Caryn Loh, Managing Director of Watsons Malaysia.
During the media launch of Pantene Micellar, the media were given opportunities to learn and understand the science of Micellar by engaging with product education, fun experiments and educational infographics.
Themed “Go Gentle”, the event was elegantly designed with product display stations enriched with multiple visual photo walls.
Present at the event were May Teoh, General Manager of P&G Malaysia and Saint Tiu, P&G Asia Pacific Haircare Scientific Communications Head alongside Danny Hoh, Customer Director of Watsons Malaysia and Thoren Tan, Trading Director of Watsons Malaysia.
Pantene Pro-V’s Micellar water hair care range is available in two collections, Detox & Purify (for normal to oily hair) and Detox & Moisturize (for dry hair tips & oily hair).
The shampoo formulation contains silicone-free micellar formula that detoxes hair from root to tip in a very effective yet gentle manner. In addition to that it thoroughly nourishes the hair with Pantene’s legendary PRO-V formula.
The conditioner formulation also has a silicone-free Pro-Vitamin formula that nourishes hair without weighing it down, specially designed for greasy, lifeless hair.
Pantene Micellar shampoo series are available in two different sizes where 300 ml priced at RM24.90 and 530ml priced at RM35.90 for each of its hair shampoo and conditioner.
For a limited time from 15 January to 18 January 2019, Watsons online store offers pre-order sales for Pantene Micellar 530ml pack (shampoo and conditioner) for only RM50.00 under Gift-with-Purchase deal.
The first 100 Watsons Elite members can even enjoy free hair salon vouchers too! To find out more about Pantene Micellar shampoo series, visit www.watsons.com.my or follow Watsons Malaysia Facebook page and Instagram for latest updates and offerings.