AS women, we often purchase our daily goods be it food, clothes, makeup or accessories very carefully.

With so many options to choose from, we always choose something that best suits us, satisfies us and expresses us.

This is especially true with hijabis. When we purchase our headgear, we don’t want to just be beautiful in it but comfortable as well. And it's even more appealing when there is a story behind the creation of a product that is crafted with love and passion.

One such line of products is The Butterfly Duck collection from The dUCk Group, which is inspired by true stories of love and the relationship between mother and child.

The Butterfly dUCk collection is one that is crafted with care, love and passion, inspired by true stories.
The dUCk Group founder, Vivy Yusof, said butterflies were chosen as the core pattern as it symbolises a relationship – a bond that will never be broken no matter how far the journey.

READ: Ada apa dengan Vivy Yusof

"It is a collection to celebrate the journey of growing up and of independence. Being a mother of two myself, I know what it feels like to see kids grow up.

"One day, they're in a swaddle sleeping soundly and before you know it, you're sending them off on their first day of school and soon, college!" said Vivy.

The collection, released earlier this month, also saw a campaign through #TheButterflyDuck on social media, where followers shared their own growing up experiences with a photo of them wearing a product from the collection.

Instagram user @imanmisha shared about how having to leave home at the tender age of 14 has taught her how to be fiercely independent.

- The time i actually felt grown up was when i had to leave house for hostel when i was only 14. I didn't know how the world outside house without parents looked like at that time. I had zero idea but i've decided to actually go through this phase to be more independent (and i failed) i couldnt live without my mom. I had to call her every single and i would cry while talking to her about my day. I believe everyone must have gone through this phase of life, whether you're living your parents&home because you need to live on your own after marriage, because of work or for hostel like me. Living on our own always taught us about the real life we living when we are out of our comfort zone. #thebutterflyduck #2

A post shared by Amiesya Iman (@imanmisha) on


For user @bitsofclassy, she rekindled her memories with her cousins at their grandparents' place.

Making my wasiat now, now i have become a grown up. LOL joke. Calculating all the expenses Ive spent on clothings, make ups, foods and ofcourse, dUCks. Now i started to think like grown ups, feels like I have became one when Im thinking more further away and considering to do more savings (than spending) for my future, my future children and grandchildren HAHA lol im not even married yet. wait, do I sound like I am old now? Yeah my point here is to spend wisely like a grown up than spending lavishly like a spoil brat I was once before


The Butterfly dUCk collection includes scarves, tote bags and hard cover notebooks priced at RM300, RM400, and RM40 respectively, with each product available in four colours – Blue, Yellow, Green and Nude.