Modern day story-tellers such as the thirty-two-year-old film director, Angga Dwimas Sasongko are no longer bound to just one format. Instead, they range across countless platforms from film, to television, advertising, online videos and games, forever crafting and re-crafting their stories. With over 55% of Indonesians spending upwards of six hours per day on the internet, particularly via smartphones, the battle to capture “eyeballs” has become an epic and endless struggle. As Pak Angga explains: "Nowadays, it's all about how to get closer to the audience. How to get onto everybody's smartphones? Creating content and breaking it down."
With his two Filosofi Kopi films, Pak Angga has proven himself to be a frontrunner in this multi-dimensional terrain, where a film is no longer just a film but can extend far, far beyond a mere cinema hall. Indeed, it's arguable that's he's conjured up an entire universe, straddling Jakarta's hipster millennials sipping espresso in their concrete and bleached-wood cafés well as the coffee-growing communities of Lampung, Toraja and East Java.
The Filosofi Kopi series is anchored by an unusual pairing of childhood friends: a long-term bromance between a Chinese- and pribumi Indonesian– something that in the heat of the recent Jakarta Gubernatorial elections might not have seemed possible. They're a quirky duo: Jody (played by Rio Dewanto) is a stiff, numbers-driven Chinese-Indonesian nerd, while Ben (Chicco Jerikho), is the intense, philosophy-spouting barista with a passion for coffee.
In 2008, Angga Sasongko established a production house called Visinema Pictures, which released the Filosofi Kopi movie sequel. Karim Raslan Photo
Inevitably, the balance between the two men begins to shift as business and then women start complicating their lives. In the first film, a haughty coffee writer called El (played by Julie Estelle) drives the narrative whereas in the second film, a businesswoman called Tarra, (played by a surprisingly matron-like Luna Maya) and an offbeat but dedicated barista called Brie (played by Nadine Alexandra) challenge the men.
Moreover, in both films, the reality of Indonesia – the violence, injustice and impunity that underlies everyday life – upsets the equilibrium further. Ben, in particular, is forced to come to terms with the family tragedy that has shaped his life – providing in turn a measure of redemption and peace as he later retreats to his father's carefully-tended coffee nursery in Lampung.
Whilst neither of the films have been box office hits - perhaps attributable to their resolutely urban milieu - Pak Angga assures me that they've both been profitable. Moreover, because of his deft management of the multiple platforms, the Filosofi Kopi series has had an outsized impact on Indonesian pop-culture. Certainly, the two male stars have become hot property. At the same time, he's captured the zeitgeist and mood of contemporary Jakarta as the post-Reformasi Republic approaches its twentieth anniversary.
Angga Sasongko in addition to being a director of a coffee-themed film, is also good at making coffee at his shop in the Blok M Jakarta area. Karim Raslan Photo
That's not to say he's invented Indonesia's coffee culture. Far from it: coffee-drinking has always been an integral part of life in the archipelago. Indeed, there's a specific verb in the Indonesian language (ngopi-ngopi) for the act of hanging around and drinking coffee. What Filosofi Kopi has achieved is elevating the coolness of “ngopi-ngopi” and celebrating the integrity of the growers.
Intriguingly - and this is a constant theme with millennials globally – the films evoke a yearning for a return to authenticity and a bucolic, pastoral past. There are gorgeous sequences where the Indonesian landscape dominates the narrative – tantalizing those of us who must endure Jakarta's grimy realities.
As Filosofi Kopi winds down, Pak Angga remains an incredibly busy man. He'll be turning his attentions to the action movie "Wiro Sableng 212", a big budget Fox International project that he's been contracted to direct. It'll be a big shift as he launches into a three-month-long shoot in an isolated and heavily-forested part of West Java.
Also ongoing are his own plans for his company Visinema Pictures, which has a slate of projects (including a reinterpretation of a much-loved local TV series Keluarga Cemara) stretching well past 2021. He's very fortunate as well in having an extremely capable film producer wife, Anggia Kharisma at his side.
Having watched many of his films, from the Ambon religious strife and football epic "Cahaya Dari Timur: Beta Maluku" to "Surat Dari Praha" it’s clear that Pak Angga is particularly adept at handling male-oriented stories and whilst he would argue his female characters are equally well fleshed out, I would have to disagree. Nonetheless his films have earned considerable critical acclaim and become part of the contemporary cultural landscape. In short, he's a guy who eschews trends – no horror movies for Pak Angga – and will, I think, inevitably hit the box-office jackpot in years to come.
Filosofi Kopi 2 has successfully attracted an audience of 134,281 in its first four days of screening starting from 13 July to 16 July 2017.
Meeting the University Indonesia grad and father of one in person is also slightly disconcerting because despite the historical and emotional scale of his films, he's a remarkably diminutive figure.
However, his small size is more than compensated by his sheer determination and raw intensity. This is a man who makes things happen – a latter-day impresario like a Run Run Shaw or George Lucas.
Pak Angga understands the way entertainment is shifting. Celluloid no longer operates in a vacuum. It is a part of an overall story-telling package made all the more challenging as the Hollywood behemoths roll out their marque productions – almost obliterating local films in their wake. But instead of bellyaching, he's focused on understanding and working with the new challenges.
Karim Raslan and Angga Sasongko relaxing and sipping coffee at the Filosofi Kopi shop in Melawai, Jakarta. Karim Raslan Photo
I will always remember the way Pak Angga has managed to shift between the worlds of fact and fiction. For example, his main film-set – the Filosofi Kopi cafe in the South Jakarta enclave of Blok M is a fully-functional cafe and a place where people can hang out. So, every now and then, the two handsome stars’ pop in and play barista to the delight of the screaming fans.
Art imitating life? That’s the way things are going to be moving forward if Pak Angga has his way.