Nestle Malaysia Bhd has targeted to register RM1 million in sales by offering bundled food and beverages (F&B) under 14 different brands.
In a joint statement, Nestle Malaysia said, it has picked Shopee, the No. 1 mobile-first marketplace in South-East Asia and Taiwan as its latest online shopping partner.
Nestle Malaysia's e-commerce Head, Joshua Zhu, said the e-commerce channel was one of the most powerful growth engines in the company.
"Along with Shopee's unique shopping experience, we look forward to establishing new standards together with it," he said.
The company estimated the e-commerce business would reach RM500 million soon.
Meanwhile, Shopee Regional Managing Director, Ian Ho, said Nestle has been one of the favourite brands close to many people's hearts, from birth to adulthood.
"We want the consumers to enjoy shopping for their favourite Nestle's products by transforming their retail shopping habits to going fully online for their own convenience," he said.
As of March 2017, Shopee has recorded an annual gross merchandise value of US$2.5 billion (US$1 = RM4.44), with over 100 million product listings regionally.
-- BERNAMA
Bernama
Mon Mar 20 2017
Joshua Zhu, said the e-commerce channel was one of the most powerful growth engines in the company.
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