British Airways launched its new, dedicated lounge at Terminal 1 in Changi Airport this week, marking the latest milestone in the airline's S$11 billion (RM32.9 billion) investment to improve customer experience in the air and on the ground.

Robert Williams, British Airways’ head of Asia Pacific sales, said in a statement that the company's new lounge "is a toast to the heritage and glamour of flying."

"Its environment is perfectly designed for and tailored around the needs of the modern premium. I am confident that our customers, whether they are travelling on business or going on holiday, will enjoy the privacy, state-of-the-art facilities, and incredible artwork on offer," he said.

Access to the new lounge is limited to British Airways First and Club World (business class) customers, British Airways Executive Gold and Silver members, and oneworld frequent flyers with Emerald and Sapphire status.

The Concorde Bar is exclusively for British Airways’ First customers and their eligible guests.

British Airways’ route network currently serves more than 179 destinations in 75 countries.

It has been flying to Singapore for 80 years and currently operates twice-daily flights between London Heathrow to Singapore, and daily flights between Singapore and Sydney.