The excitement at Malaysia Airports only gets better with its latest offering – the creation of Anjung Malaysia at KL International Airport (KLIA), an area which reflects the unique Malaysian culture and flavour through the display of local architecture, products and cuisines.
Officially launched on Tuesday by Datuk Seri Liow Tiong Lai, Minister of Transport Malaysia, ‘Anjung Malaysia’ leverages on the concept of ‘sense of place’ to create a unique opportunity for visitors to delve into the richness of Malaysian culture and have memorable experiences that can be seen, heard, touched and enjoyed.
In line with the theme ‘Nostalgia’ which brings to mind cherished encounters, visitors who attended the launch of ‘Anjung Malaysia’ were treated with a visually immersive and theatrical experience with specially curated local traditional atmosphere and entertainment.
According to Liow, “The transport sector can play a role in contributing to our national tourism target.
"Apart from the quality of our physical infrastructure, we must strive to provide a differentiating factor and unique experience to travellers.
"Nowhere is this more important that at the airport where it serves as the first impression of Malaysia to many travellers. The Ministry is highly supportive of all efforts to elevate the image of our airports.
"I am very pleased to see that Malaysia Airports has put equal emphasis on both the transportation and hospitality perspectives, signifying an even higher level of service and attention visitors’ needs and wants.”
In its pursuit to remove the perception that all airports are alike, Malaysia Airports strives to deliver lasting impressions by fostering a unique experiential ambience that other airports cannot simulate. It also hopes to evoke a sense of homecoming as well as nationalistic pride in the locals.
Datuk Badlisham Ghazali, Managing Director of Malaysia Airports said, “Airports that highlight the unique culture and geographical attributes associated with their locations are usually appreciated and enjoyed better by airport users.
"What we are trying to do is to enhance our passengers’ enjoyment of their Malaysian experience.
"The integration of our national identity with Malaysia Airports’ vision, brand and service delivery strategies will be a valuable differentiating factor.
"As Malaysians who are proud of what our country has to offer, this is also our way of showcasing that pride.”
Badlisham also mentioned that ‘Anjung Malaysia’ also serves a dual purpose in highlighting what Malaysia has to offer whereby local SMEs and entrepreneurs have been provided with a venue to showcase their products to an international audience.
Apart from the launch of ‘Anjung Malaysia’, Malaysia Airports unveiled its limited edition ‘Proudly Malaysian’ Chocolate Collection in collaboration with Royal Selangor and Fidani.
The keepsake box contains premium luxurious chocolates with Malaysian-themed motifs namely Peony, Malaysiana, Gembira and Batik.
Badlisham who was thrilled with the introduction of the ‘Proudly Malaysian’ exclusive chocolates added further that such collaboration is a good example of the airport operator working with its retailers to produce a unique Malaysian offering.
The limited edition chocolate collection are now on sale at the airport and customers who purchase one box of the exclusive chocolates would get an extra chance at winning the Malaysia Airports 25th Anniversary Shopping contest.
More information on Malaysia Airports’ latest campaigns and initiatives can be found at www.malaysiaairports.com.my .
Media Statement
Wed Nov 22 2017
Liow (2nd right) at the launch of Anjung Malaysia at KL International Airport on Tuesday. Photo courtesy of MAHB
Raja Charles III sambung tugas awam minggu depan
Raja Britain, Raja Charles ketiga akan meneruskan tugas awamnya minggu depan setelah cataT perubahan baik dalam rawatan kanser. Baginda akan memulakan dengan lawatan simbolik ke pusat rawatan kanser.
Demonstrasi pro-Palestin di kampus universiti AS
Demonstrasi pro-Palestin tercetus di beberapa kampus utama Amerika Syarikat. Pelajar menuntut gencatan senjata kekal dan menekan Washington untuk menamatkan sumbangan dana tentera kepada Israel.
Dakwaan Israel: PBB masih siasat 8 individu
Pasukan Khas PBB menutup satu kes dan menggantung tiga kes berhubung dakwaan terhadap 12 petugas UNRWA yang terlibat dengan Hamas, susulan kekurangan bukti dari Israel.
Hamas mahu gencatan senjata bersyarat
Hamas komited kuatkuasa gencatan senjata dalam perang dengan Israel, namun dengan syarat yang dituntut.
Penghidap kanser tulang impikan telefon bimbit
Siti Zubaidah, calon SPM yang mengidap kanser tulang, bercita-cita memiliki telefon bimbit untuk merakam kenangan sebelum pergi. Petronas merealisasikan impian ini melalui program 50 Dreams.
PRK Kuala Kubu Baharu bermula hari ini
PRK DUN Kuala Kubu Baharu dimulakan hari ini dengan proses penamaan calon di Dewan Serbaguna dan Kompleks Sukan Daerah Hulu Selangor. Calon dari parti serta calon bebas boleh serahkan borang pencalonan mulai jam 9 pagi.
Michelle Yeoh terima penghormatan tertinggi Amerika
Michelle Yeoh akan dianugerahkan Pingat Kebebasan Presiden oleh Presiden Joe Biden pada majlis rasmi di White House pada 3 Mei depan.
PM Lee akan hadir Pemukiman Pemimpin Singapura-Indonesia di Bogor
Ini merupakan permukiman ketujuh dihadiri Lee dan Pemukiman Pemimpin terakhir dengan Joko Widodo yang lebih dikenali sebagai Jokowi.
Strok haba: Kerajaan Thailand nasihatkan kumpulan berisiko tinggi supaya tidak keluar rumah
Kanak-kanak, pesakit dan golongan tua diingatkan mengelak daripada terlibat dalam aktiviti di luar bangunan selepas strok haba meragut sekurang-kurangnya 30 nyawa di Thailand.
KKM kekal keputusan pinda Akta Perubatan 1971
KKM kekal dengan keputusan untuk meminda Akta 50 bagi menangani jurang antara PPP dan Program Sarjana Perubatan tempatan biarpun mendapat bantahan sesetengah pihak.
Anjung Malaysia tarikan terkini KLIA
Orang ramai juga berpeluang menyaksikan demonstrasi melukis batik di samping mengimbas kembali sejarah negara menerusi paparan gambar-gambar Malaysia di era 50-an dan 60-an.