: AirAsia and AirAsia X's female pilots will now onwards don the white Naelofar Hijab that is specifically tailored to meet their workday needs, an outcome of a collaboration between the airline and leading hijab brand, Naelofar Hijab.
"This is the first time ever for AirAsia to collaborate with a designer to produce hijab wear for our female pilots. We are currently looking into revamping hijab designs for our ground staff as well," Regional Head of Branding for AirAsia Rudy Khaw said in a statement today.
Neelofa, Founder of Naelofar Hijab, said being given the opportunity to redesign the female hijab was very exciting and gave the company the opportunity to create a special piece that is comfortable, functional and stylish.
"Working closely with the AirAsia and their female pilots on every aspect of the design was a pleasant experience and we are happy with the final product," she said.
AirAsia female pilots were involved throughout the design process where they worked closely with Naelofar Hijab designers to create a functional, yet comfortable headscarf suitable for their day-to-day operations.
Before being rolled out, prototypes undergo multiple wear testing by members of the airline''s pilots.
Using fabric materials with enhancement properties, the new hijab allows great stretch and recovery for easy movement along with adornment of the signature Naelofar Hijab symbol in Swarovski crystals for a finishing touch.